Product Marketing 101: Choosing a name.

Once the right product name takes shape, the rest of the story falls into alignment. The visuals, the messaging, even the way the team talks to prospective customers. But how do you find that perfect Product Marketing hook?

Big challenges are what get me moving. And few challenges are bigger than fixing how Americans pay for prescriptions.

That’s why I’m excited to share our work with Exouza, a bold new company led by CEO & entrepreneur Susheel Jain and CIO Dan Cooper

So WTF is Product Strategy anyway?

Let’s break this down…

There’s nothing better than an inspirational leader giving a great pep talk. But if it feels like your exec team has crossed the line from optimism to fantasy, you’re not alone.

Why do some companies struggle to find small fish, while others sit back and close multi-million dollar deals?

Here are our top 5 secrets for whale hunting…

My inspiration:

The Man Who Broke Einstein’s Theory of Relativity.

And Then Changed the Universe.

If you had one day to make $100 dollars, what would you rather sell?

Chocolate chip cookies

or

Technology Modernization and Engineering Integration?

Yeah, me too…

“I want you to say ‘I’m confident’ during your sales pitch,” I explained. “At least three times.””

“That’s the stupidest thing I’ve ever heard,” he said.

“Yes,” I said. “I already warned you it would be the stupidest thing you’ve ever heard.”

There’s only one cure for laziness, and it’s not being yelled at by your manager and put on a Performance Improvement Plan…

After 25 years working for someone else, I’m starting my own business.

It’s daunting.
It’s exciting.
It’s happening.