The founder's voice in every sales and marketing touchpoint.
Every pitch · Every campaign · Every asset · Every agent
Antimatter works with founders, product experts, and customers to capture why customers buy, what makes the product different, and how it should be priced.
Those interviews become context and style guides: positioning, buyers, products, pricing, and the way the company talks.
Three agents are built on that foundation: a marketing campaign agent, a sales enablement agent, and a product portfolio agent.
The agents produce the assets. Emails, ads, social posts, and content. Decks, proposals, and quotes. A pricing menu built around your buyers.
Antimatter trains the reps on the new systems, shows them how to generate leads with them, and coaches them to deliver the pitch live to qualified prospects.
Send your website and an email address. Steve will look at your pitch, your positioning, and your pricing, and reply with what he'd change first.
The offer, the pricing, the story, and the deck. Clear enough that every rep can tell it and every campaign can carry it.
Product marketing and strategyCustom sales and marketing materials in the founder's voice, produced at the pace of the business as new markets, features, and customers are added.
AI agents for marketing and salesOne-on-one work with reps on real deals. Each one builds a style that fits them and leaves with tools they will use after the engagement ends.
Sales team coachingA product portfolio is not a price list. It's a set of distinct solutions built around specific buyers.
Most companies at this size have the products. What they're missing is the structure that makes the products easy to buy and easy to sell, and a story every rep tells the same way.
What you get: a catalog built around your buyers, packaging that preserves what sets you apart, and a sales story with the deck to back it up. It's also the raw material the agents run on.
Agents trained on the founder's voice, creating custom sales and marketing materials at the pace of the business.
As new markets, features, and customers are added, the agents produce the materials to match. Built on your positioning, your buyers, and your language, so what they make sounds like you.
Why here and not a dev shop: an agent is only as good as the judgment behind it. Steve spent 25 years carrying quota, running sales teams, and leading product marketing before he built his first one. The agents know what a good first email does because he put it there.
Great salespeople don't all look alike. Each rep builds a style that feels natural and gets results.
One-on-one work on real opportunities. Identify what makes each rep effective and where they get in their own way, then build on their strengths instead of a persona that doesn't fit.
The coaching ends. The tools don't.
The founders of your company speak about your products with passion and clarity.
Early growth comes fast for tech firms. The founders are personally involved in every deal, explaining the product with clarity and enthusiasm. They sell comprehensive solutions at a premium because they believe in what they've built.
Growth means team building and delegation. The founder is no longer in every room. The marketing team approximates the founder. The sales team approximates the marketing team. By the time a message reaches a prospect, it's a copy of a copy.
Our mission is to preserve the passion and voice of the founders as the company grows, so every pitch, every post, and every piece of product marketing carries the same energy. That's the difference between growth and commoditization.
A sales team that sells the difference, not the discount.
Steve's formative years in sales were a fight for survival. Selling managed cloud services in the early days of AWS, he watched more than forty salespeople get hired and fired around him while he carried 70% of his company's quota. He vowed to build a system where hard-working reps could succeed.
That took him into product strategy, where he built a $50M healthcare cloud practice, and then to the executive level, where he redefined product portfolios, pricing, and alliance strategies. He has led product teams at News Corp and Cablevision, and was Head of Product Strategy at Bespin Global, where he led go-to-market for AI applications. The reps he trained along the way are now VPs and CROs in their own right. In 2025 he founded Antimatter to bring that experience, and a modern, AI-fluent toolkit, to technology firms of all sizes.
Bring a pitch, a campaign, a sales problem, or a job you think an agent should be doing. We'll figure out where to start and agree on scope, timing, and fee before any work begins.
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