Product Strategy in Action

Big challenges are what get me moving.

And few challenges are bigger than fixing how Americans pay for prescriptions.

That’s why I’m excited to share our work with Exouza, a bold new company led by CEO & entrepreneur Susheel Jain and CIO Dan Cooper (Dan and I worked extensively together during Obama’s push to digitize U.S. healthcare records as a precursor to national healthcare).

They’re taking on one of the toughest, most broken systems in the country: prescription drug pricing.

💊 Millions of people can’t afford the meds their doctors prescribe
💊 Drug costs rise every year
💊 The industry makes billions while patients suffer

Exouza’s answer?
A new kind of Pharmacy Benefit Manager (PBM) built for transparency, competition, and fairness. Using AI-driven shopping, real-time prescription auctions, and instant pharmacy payments, they’re driving costs down and access up.

That’s where Antimatter Consulting came in. The vision was clear, but the story needed to be sharper. We’re helping to refine the message with:

• A Product Strategy Roadmap

• Brand & Design Refresh

• Competitive Intelligence

• Marketing Strategy

Now the message is starting to match the mission. And it’s one worth shouting about: helping more people afford the medications they need.

👉 Stay tuned—we’ll be sharing how Exouza is rewriting the script in a multi-billion-dollar industry.

👉 Book a free consultation and start building your Product Strategy today!